Treze minutos, segundo pesquisa realizada pela American Express e divulgada pela VoxCo, é o máximo de tempo que um cliente aguarda em fila antes de começar a introjetar uma experiência negativa, pontuada pelo tédio, irritação ou ansiedade. E uma vez estabelecida essa má percepção, é bem mais difícil revertê-la para uma experiência gratificante relacionada aos…
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